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Shaw Industries Inc Brand Experience Specialist in Cartersville, Georgia

Job Title

Brand Experience Specialist

Position Overview

Driven by imagination, intention and purpose, Patcraft creates high-performance flooring solutions for every market sector. For more than 75 years, we have worked alongside our customers to best understand how flooring will support the way people learn, work, heal and connect within a space. Knowing that flooring plays an integral role in the built environment, we think big and with keen attention to the trends and innovation happening in design every day. As a leading soft and hard surface commercial brand, we hold ourselves to the highest standards delivering quality products that transform space and human experience.

With 130 sales representatives across North America, the Patcraft marketing department supports sales of our flooring via product promotional support, social media engagement, technical papers, and general sales support on events, promotions and presentations. The Brand Experience Specialist will work with the Brand Experience Manager and other brand resources to provide graphic design support and creative input and direction on brand projects, account manager requests, social media and collection launch support. The Brand Experience Specialist will also work closely with the Client Engagement Manager to support Customer Connect, providing technical and marketing support for customers and account managers.


Develop content and provide graphic design support for invitations, email blasts and other marketing materials to support account manager requests

Design, development, and execution of email marketing campaigns to introduce new products, promote solutions and communicate events.

Design and development of marketing materials to include invitations, posters, presentation templates, and other print and multi-media materials.

Develop content and design for holiday/event email blasts and social media graphics for seasonal and holiday needs

Coordinate and maintain Showpad, Google Drive, Widen and/or other designated databases with product, marketing, project and technical information

Project manage requests from sales team and internal team

Work with Brand Experience Manager to create social media campaigns for new product launches, service promotions, or other brand events and news, including scheduling such campaigns in Sprout Social and Social HP.

Support new collection launches as needed

Coordinate with marketing managers and sales teams on the purchase of promotional goods items, maintaining accurate information on inventory and reordering as needed

Work as an extension of Customer Connect providing daily support with phone and email request as well as project backup when needed

Manage accurate dissemination of information to both external and internal groups

Assist when needed with organizing Patcraft Customer Experiences and in market events, including the planning, implementation, budget analysis, and evaluation, while also offering strategic ideas for enhancements and improvements

Participate in sales and marketing events as requested

Required Competencies :

  • Build Customer Satisfaction

  • Initiate Action

  • Adapt & Change

  • Execute Action Plan

  • Collaborate

Position Requirements:

  • 4 year degree - preference to graphic design or marketing

  • Basic graphic design skills required including ability to create, modify and edit graphics in InDesign or PhotoShop

  • Excellent communication skills (written and verbal)

  • Advanced writing and editing abilities

  • Excellent problem solver with good attention to detail and ability to think strategically

  • Self-motivated with the ability to work independently and manage multiple projects simultaneously

  • Adaptable to a dynamic work environment and able to implement alternate solutions

  • Possess good time management skills and ability to meet deadlines

  • Must be able to translate technical information into clear communications for a general audience.

Preferred Skills:

  • Familiarity with WorkFront or other project management softwares

  • Basic understanding of social media strategy, design and implementation

  • Experience scheduling and executing group activities and events

Work Shift

8 hour, day shift

Shaw is an Equal Opportunity Employer and is committed to providing a workplace free of discrimination, harassment, and retaliation. It is our policy to recruit, hire, train, and promote individuals in all job classifications without regard to race, color, religion, age, sex, sexual orientation, national origin, disability, veteran status, gender identity, or any other legally protected status.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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