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Shaw Industries Inc Manager of Brand Standards - Shaw Hospitality in Cartersville, Georgia

Job Title

Manager of Brand Standards - Shaw Hospitality

Position Overview

Shaw Contract | Shaw Hospitality is a global design leader in commercial flooring for some of the world’s most creative and innovative environments. Our vast, sustainable product offerings can be found in diverse markets such as workplace, healthcare, hospitality, education and multi-family dwellings; supporting the spaces in which we work, learn, live, play and heal.

The Manager of Hospitality Brand Standards will collaborate across the hospitality project management teams throughout brand standard development and implementation, ensuring project execution and process compliance. This position is paramount for organizing current brand standards and creating a process flow for future brand development. The Manager of Hospitality Brand Standards will work closely with Custom Design Studio leadership, marketing, hospitality VPSAs and BDAs.


  • Develop processes incorporating detailed needs of brand standards projects within the hospitality project management team structure

  • Facilitate training of the project management teams to ensure understanding of brand guidelines that lead to enhanced project execution and accuracy

  • Partner with the Custom Design Studio (CDS) leadership team to ensure process compliance

  • Communicate with marketing to maximize external publications of brand standard products

  • Act as a liaison between internal customers (marketing, hospitality strategic account leadership and customer service) and CDS

  • Determine opportunities to improve service to external and internal customers related to growing brand standards business

  • Develop individual results through coaching and training

  • Develop outcome improvement resources and deliverables on major brand specifications

  • Assist in sales training related to establishing new brand development opportunities

  • Support departmental financial objectives by controlling costs related to sample /order inventory

  • Evolve and enhance job knowledge by maintaining personal networks with key account managers, marketing leadership, SIS, visualization lead and hospitality BDAs

Position Requirements:

  • Experience relevant to commercial carpet manufacturing and custom product development

  • Experience relevant to hospitality brand standard product development

  • Ability to effectively communicate objectives and expected outcomes concerning brand development across the hospitality project management teams

  • Excellent communication skills

  • Organized, detail-oriented and deadline-driven

Preferred Skills and Experience:

  • Four year college degree and/or equivalent job related experience in textile development or similar field.

  • Proficient with Gmail, SFDC, MDM, NSP Project and G-Link


  • Deliver Compelling Communication

  • Drive Innovation

  • Influence Others

  • Create Strategic Plan

  • Demonstrate Customer Orientation

Although our highly-distributed workforce can be found around the globe, Shaw Contract is based out of Cartersville, Georgia in our new highly-sustainable, world-class Create Centre facility, which is home to product development and marketing for our commercial division, demonstrating our commitment to hiring the best talent. We hire humble, collaborative and ambitious people and give them endless opportunities to grow and succeed. Shaw Contract is the commercial design brand for Shaw Industries Group, Inc., a vertically integrated manufacturer that supplies carpet, hardwood, laminate, resilient, tile & stone flooring products and synthetic turf to residential and commercial markets globally. Headquartered in Dalton, Georgia, and with manufacturing in the United States, Scotland, Mexico and China, Shaw is a subsidiary of Berkshire Hathaway, Inc. with more than $4.5 billion in annual sales and 23,000 associates worldwide.​​​​​​​​​

Work Shift

8 hour, day shift

Shaw is an Equal Opportunity Employer and is committed to providing a workplace free of discrimination, harassment, and retaliation. It is our policy to recruit, hire, train, and promote individuals in all job classifications without regard to race, color, religion, age, sex, sexual orientation, national origin, disability, veteran status, gender identity, or any other legally protected status.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit

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