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Shaw Industries Inc COREtec Marketing Coordinator in Dalton, Georgia

Job Title

COREtec Marketing Coordinator

Position Overview

The COREtec Marketing Coordinator is responsible for supporting and executing marketing strategies for the COREtec bra nd, incr ease brand awareness, and d rive sales grow th. This role requires a creative and analytical mindset and strong communication skills. The Marketing Coordinator will collaborate with cross-functional teams, including product development, sales, and design, to ensure the successful implementation of marketing campaigns and initiatives.

Primary Responsibilities :

  • Develop and implement marketing strategies for the COREtec product line to drive brand awareness and increase market share.

  • Support and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.

  • Conduct market research and analysis to identify customer needs, market trends, and competitive landscape to inform marketing strategies.

  • Collaborate with the product and design teams to understand product features, benefits, and target audience, and incorporate them into marketing materials.

  • Collaborate with sales and sales enablement team s to develop sales enablement tools, such as product training materials, sales presentations, and customer case studies.

  • Stay up to date with industry trends, competitor activities, and emerging marketing techniques to continuously improve marketing strategies and tactics.

    Requirements:

  • Bachelor's degree in marketing, business, or a related field.

  • Proven experience in marketing, preferably in the flooring or building materials industry.

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Strong project management skills with the ability to manage multiple projects and meet deadlines.

  • Ability to work collaboratively in cross-functional teams and build effective relationships.

  • Knowledge of the flooring industry is a plus.

    Competencies:

  • Manage Work

  • Learn and Apply

  • Collaborate

  • Initiate Action

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .

If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com

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