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Shaw Industries Inc COREtec Sr. Digital Manager in Dalton, Georgia

Job Title

COREtec Sr. Digital Manager

Position Overview

The Digital Manager - C OREtec is responsible fo r managing and optimizing COREtec’ s digital marketing efforts and o nline presence. This role involves developing and executing comprehensive digital strategies, overseeing digital campaigns, optimizin g online channels, and leveragin g data-driven insights to achieve marketing objective s .

Primary Responsibilities:

  • Develop and execute the digital marketing strategy for COREtec , encompassing various digital channels, including website, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.

  • Lead and manage a team of digital marketing professionals, providing guidance, mentorship, and performance management to drive results.

  • Oversee the planning, implementation, and optimization of digital campaigns to drive brand awareness, lead generation, and customer acquisition.

  • Collaborate with external agencies and vendors to leverage expertise in areas such as SEO, SEM, social media management, and digital content creation.

  • Align the website strategy with the COREtec brand strategy and standards and the broader organizational goals and strategies.

  • Create strategies to improves website traffic and performance

  • Research, track, and analyze competitors, marketplace trends, and consumer behaviors and create strategies to turn those insights into action and strategy.

  • Monitor industry trends, competitor activities, and customer insights to identify opportunities for growth and innovation in the digital space.

  • Ensure the website complies with the appropriate laws and regulations. Keep the website's domain and hosting registration current .

  • Manage pay-per-click and search engine optimization campaigns

  • Develop social media strategy and campaigns for the COREtec brand . Work with the creative team to craft compelling and relevant social media content, including posts, images, videos, and graphics that align with the brand's tone and voice.

  • Research, monitor , and stay up to date on trends in social media to gain insights into consumer preferences, sentiment, and industry trends.

  • Develop and monitor campaign budgets

  • Stay up to date on the latest social media trends and implement them in marketing campaigns .


  • Bachelor’s degree in marketing, digital marketing, business, or IT related field

  • 5+ years' experience in digital marketing or related field

  • Strong sense of creativity, imagination, and innovation

  • Excellent interpersonal skills, with the ability to collaborate with other departments

  • In-depth knowledge of various digital and social media platforms and best practices

  • CRM, SEO, SEM and keyword experience a plus

  • Understanding of website analytics tools, such as Google Analytics


  • Create Strategic Plan

  • Deliver Compelling Communication

  • Demonstrate Customer Orientation

  • Drive Results

  • Drive Innovation


Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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