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Shaw Industries Inc eCommerce Specialist - Home Center in Dalton, Georgia

Job Title

eCommerce Specialist - Home Center

Position Overview

The Home Center eCommerce Specialist is responsible for the execution and roll-out of new online products on various platforms used to conduct digital sales while driving conversions on a website. The Home Center eCommerce Specialist will plan, organize, develop timelines, execute timelines, to ensure products are launched on time with zero defects. Attention to detail, project management, and drive to “execute” are vital to both Shaw and our customer’s success. Customers include but are not limited to Lowes, Home Depot, Menards, Empire, and Floor and Décor.


  • Develop and maintains a strong knowledge of the customer business practices, customer brand standards, customer product set-up requirements both internally and externally, as well as customer operational deadlines and internal business requirements.

  • Collaborate with the marketing team to have content developed that meets the needs of our customers including marketing copy, product images, videos and A+ content.

  • Partner with category team as needed to identify missing product specs.

  • Upload, update and organize digital assets within vendor partner’s product management system.

  • Configure search term attributes to search engine specifications to ensure consumers can find Shaw products on partner websites.

  • Audit product uploads to ensure they follow the approved style and partner guidelines.

  • Review to ensure correct images uploaded, copy text uploaded, no duplicates appear, the naming conventions are accurate, the correct supporting documentation present and the overall appearance is appealing.

  • Assist manager to deploy consumer acquisition strategies to drive consumer traffic, sales, and develop brand loyalty.

  • Maintain spec information ensuring any updates or changes are completed on time and communicated to the customer and all necessary departments.

  • Manage the online sample program with our internal sample plant.

  • Schedule stock and work with Lowe’s and our SC team to keep their DFC stocked.

  • Research, verify and provide data to customers data management sites accurately and on time. Systems include PCM, IDM and all on-line platforms. Includes customer required SKU set-up files.

  • Managing drops and adding products for the endless aisle (flooring, trims, and online samples).

  • Create PVS relationship and combine reviews within each style/collection.

  • Apply for and maintain the needed UPC.

  • Coordinate the implementation of price increases/decreases. Communicate pricing with customer service pricing and order entry.

  • Support manager with maintaining promotions calendar, tracking all e-commerce marketing efforts, analyzing data, and using findings to improve sales.

  • Assist internal/external partners with online purchase orders status, product questions and claims.

  • Create sales analysis reports that include top selling styles, top sales by colors, and product cost to support new product proposals.

  • Prepare product proposal sheet that includes invoice cost, suggested retails, potential margin, and competitive retail pricing.

  • Able to interact and communicate effectively with customers and deliver satisfaction.


  • Reasoning, critical thinking, analytical thinking required, changing task and prioritization, color input

  • Must be able to work under pressure and adversity (deadlines and stress)

  • High School degree required, Associates Degree or Higher recommended

  • Experience with Home Center accounts or National Accounts recommended

  • Must be proficient in Excel, Word, and other office software

  • Some overnight travel required.

  • Any other duties as requested by management

Preferred Skills:

  • Knowledge of Shaw Distribution network

  • Knowledge of Shaw Sample system / process

  • Ability to interact with other departments to identify opportunities for process improvement and implement changes

  • Desire to advance career

  • Must be functionally knowledgeable of Shaw systems including: TTR, Shaw Online Live, GLINK, UNITS.


  • Execute Action Plan

  • Initiate Action

  • Adapt and Change

  • Build Trusting Relationships

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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