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Shaw Industries Inc Marketing Manager in Dalton, Georgia

Job Title

Marketing Manager

Position Overview

Position Overview:

A marketing manager is responsible for the development, execution and reporting of marketing plans and initiatives, plus the day-to-day marketing responsibilities for specific segments and/or brands of the Shaw residential business.

Primary Responsibilities:

  • Build and execute annual marketing plans based on business objectives

  • Establish KPIs on every initiative and optimize as needed to ensure success

  • Establish and oversee development of marketing materials to support various audiences: consumer, customer, end user, internal stakeholders, etc.

  • Trade show development and execution

  • Understand and align marketing deliverables with messaging, imagery, and product for in-store and digital platforms

  • Effectively communicate marketing initiatives to internal and external audiences

  • Manage project expectation and scope with key stakeholders

  • Drive brand consistency through all initiatives

  • Manage multiple projects from concept to completion to ensure timelines and budgets are met

  • Collaborate with category and channel teams, product design, graphic design, copywriters, communications team and digital platforms to lead execution against strategy.

  • Collaborate with various residential teams to understand competition, target audiences, and differentiators to drive business

Core Competencies:

Execute action plan

Influence others

Deliver compelling communications

Demonstrate good judgement

Initiate action


Detail oriented

Demonstrable ability for flexibility and adaptability

Ability to effectively multi-task

Ability to effectively work on a team individuals, plus work well independently

Self motivated

Critical and creative thinking

4 year degree

3+ years of marketing, communications or relevant experience

Work Shift

Shaw is an Equal Opportunity Employer and is committed to providing a workplace free of discrimination, harassment, and retaliation. It is our policy to recruit, hire, train, and promote individuals in all job classifications without regard to race, color, religion, age, sex, sexual orientation, national origin, disability, veteran status, gender identity, or any other legally protected status.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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