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Shaw Industries Inc Senior Director of Corporate Brand Strategy in Dalton, Georgia

Job Title

Senior Director of Corporate Brand Strategy

Position Overview

The Senior Director of Corporate Brand Strategy is responsible for developing, enhancing, and protecting the Shaw brand through the definition of and deployment of our corporate brand strategy and related strategic positioning initiatives . Working as part of the corporate marketing and communications team, the Senior Director of Corporate Brand Strategy is responsible for delivering a seamless and consistent brand experience for all stakeholders—internal or external—at the corporate level and driving alignment across our operations facilities. This role requires a strong understanding of our business, our stakeholders and of the platforms, channels, and approaches that will enable the brand to effectively reach and engage our audiences and deliver on our brand promise. The Senior Director of Corporate Brand Strategy will develop and define the overall corporate brand strategy to align with corporate communications and talent acquisition strategies and complement enterprise go-to-market brands to elevate the Shaw brand as a whole . This includes providing counsel to and collaborating with selling brand leadership as it relates to our enterprise brand architecture. This role collaborates with HR to promote and build associate—existing and prospective—engagement through the strategic direction of Shaw’s employer brand. The Senior Director of Corporate Brand Strategy will also lead and/or collaborate with other senior marketing/branding leaders on key marketing projects related to enterprise product platforms and other company initiatives.


  • Lead Shaw’s corporate marketing and brand strategy, ensuring Shaw brand clarity and distinction within enterprise brand hierarchy with each business unit.

  • Translate the corporate vision into a brand story that best positions Shaw in the market and resonates with internal and external audiences

  • In collaboration with corporate communications, align brand strategy with content strategy to drive the adoption and understanding of the brand across our communications ecosystem to ensure a consistent and dynamic brand experience for all audiences

  • Collaborate with senior and executive leaders and their teams across the organization to position all brands with their strategic initiatives, prioritizing resources as required to drive results

  • Advise brand strategy business partners within each business unit to better align the overall Shaw Brand recognition strength within the marketplace

  • Directs new brand concepts, design, and brand alignment for the organization

  • Responsible for the overall branding strategy of corporate channels including website, intranet, internal communications systems, social media, other marketing/advertising channels and facility branding at administrative and operations facilities

  • Lead and/or collaborate on marketing strategy and drive execution of marketing initiatives related to enterprise product platforms or other Shaw programs and services

  • Creates processes as required to ensure that all internal colleagues have the access and information needed to develop appropriate brand experiences

  • Oversees creative outputs to ensure the brand is optimally represented, including promotional materials, graphics, photography and other creative assets

  • Leads the creative/production team and leads by example to promote collaboration with other internal teams in the application and execution of our brand


  • A 4-year degree in marketing, communications or related field

  • Minimum of 10 + years of experience in branding, marketing, or communications with a focus on brand strategy

  • Proven track record developing and executing successful brand strategies

  • Experience positioning brand and messaging across multiple audiences

  • Experience record building, getting buy-in and executing marketing plans

  • Ability to work with multiple stakeholders to drive alignment and implementation

  • Ability to engage with leadership, work collaboratively and effectively influence across levels

  • Self-starter with ability to operate in a fast-paced environment with changing priorities and still meet deadlines

  • A highly developed level of creative skills, critical thinking skills and resourcefulness

  • Strong motivation, communication, organizational and interpersonal skills


  • Build strategic partnerships

  • Establish strategic direction

  • Sell the vision

  • Demonstrate strategic influence

  • Ensure customer-centric approach

  • Demonstrate inclusive leadership

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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