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Shaw Industries Inc Senior Manager Innovation Insights in Dalton, Georgia

Job Title

Senior Manager Innovation Insights

Position Overview

The Senior Manager of Innovation Insights helps to identify short and long term innovation pipeline opportunities, emerging trends, and insights at all stages of innovation. The Senior Manager is responsible for delivering macro level trends and insights while developing foresights for scenario development and future planning. The Senior Manager will closely partner to the appropriate business unit (residential or commercial) and provide insight and recommendations directly to the leadership of that business to influence, inform and support decision making and strategy development. The Senior Manager is responsible for the daily management of external vendors, associated research budget & methodologies, initiating & reviewing fieldwork, determining analytic plans, and generating final reports/presentations to commercialize the intelligence. This is a key role within the Corporate Innovation team, whose mission is to help identify future growth and disruption opportunities.

  • Translate insight needs into learning plans, set scope, define strategy and use the appropriate methods (qualitative, quantitative or both) to address consumer or marketplace information needs

  • Distill research findings into clear, compelling and cohesive narratives, data visualizations and/ or infographics.

  • Lead cross-collaboration on market research, advanced analytics initiatives, stay informed on market insight advances and help educate and build enterprise capabilities.

  • Effectively communicate insights to the right audience (brand/ marketing, sales, channel, category management, dealers/retailers) in a way that enables the person to drive strategy and make impactful business decisions

  • Model and promote a consumer/customer-centric mentality throughout the organization through active immersion, communication and sharing of insights

  • Lead analytics & research to support the innovation stages from idea generation to concept screening and experimentation.

  • Lead quarterly insights meetings to ensure bottom-up and top-down intelligence and sharing.

  • Design and lead experiments based on the project concept and knowledge need requirements

  • Uncover and explore emerging trends that may lead to growth opportunities through the innovation pipeline.

  • Serve as the liaison with divisional insights leaders for knowledge shares and data gathering.

  • Solid grasp of innovation research best practices to develop short/medium/long term strategies for growth

Minimum Required Work Experience:

  • Bachelor’s Degree in business administration, economics, statistics or marketing

  • 5-7 years of experience in marketing research / consumer insights / marketing analytics

Key Competencies:

  • Deliver Compelling Communications

  • Make Effective Decisions

  • Demonstrate Strategic Influence

  • Ensure Customer-Centric Approach

  • Build Trusting Relationships

  • Encourage Innovation

  • Drive Results

Leadership/Growth Behaviors

  • DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help grow our business

  • COLLABORATION: Develop and leverage relationships with key stakeholders to improve our brands and our business. Work across multiple functions within organizations for alignment.

  • ENTREPRENEURIAL: Proactively seek best practices and agile methodologies

  • INSPIRE & INFLUENCE OTHERS: Demonstrate passion for the business and give people a reason to believe anything is possible

  • GROWTH MINDSET: Demonstrate curiosity. Welcomes failure as a learning opportunity.

  • SMART RISKS: Makes bold decisions/recommendations. Not afraid to challenge conventions.

  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.

  • PERFORMANCE DRIVEN & ACCOUNTABLE: Has high performance standards.

  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Functional Skills

  • Business Consulting Skills: Ability to identify opportunities and threats in an unbiased manner.

  • Demonstrate a holistic understanding of the business and necessary insights required to drive significant and transformational innovation.

  • Analytic Skills: Solid analytical skills with the ability to solve problems using various data sets. Identify patterns, opportunities and gaps, and integrate across disparate data sources.

  • Marketing Research Knowledge: Must have experience with traditional & agile research techniques - Quantitative, Qualitative, Crowdsourcing research, syndicated Data, Google Analytics, segmentation, consumer/customer journey, ethnographies, trends curation, mix modeling, conjoint/ discrete choice, digital measurement (clicks, views, impressions, engagements, etc)

  • Technical Familiarity: Ability to learn and effectively use information/business tools and platforms to obtain and analyze relevant information.

  • Communication Skills: Ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story.

  • Organized: Ability to multitask, adapt, and manage time effectively.

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw is an Equal Opportunity Employer and is committed to providing a workplace free of discrimination, harassment, and retaliation. It is our policy to recruit, hire, train, and promote individuals in all job classifications without regard to race, color, religion, age, sex, sexual orientation, national origin, disability, veteran status, gender identity, or any other legally protected status.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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