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Shaw Industries Inc Senior Marketing Manager, Mainstreet Commercial in Dalton, Georgia

Job Title

Senior Marketing Manager, Mainstreet Commercial

Position Overview

The Senior Marketing Manager, Mainstreet Commercial is responsible for marketing development, execution and measurement focused on growing the market share and profitability of Mainstreet in the retail channel. The role supervises and executes all marketing activities related to the channel and must develop a strong understanding of the business + competitive companies/products. As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction and influence internal/external stakeholders to execute a strategy.

Primary Responsibilities:

  • Define, execute and measure complex marketing strategies effectively supporting carpet within the Philadelphia Commercial brand and Mainstreet channel.

  • Manage multiple projects from concept to completion to ensure timelines and budgets are met

  • Highly collaborative role requiring strategic influence over product category teams, product design, sales and other marketing team members

  • Leverage market research and put it to work for the brand. Identify gaps in research and work with internal stakeholders to obtain and leverage

  • Develop and oversee marketing materials relevant to the desired audience, including but not limited to national sales force, retail customer and end user/consumer

  • Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms

  • Effectively communicate marketing initiatives to internal and external audiences + customers

  • Drive brand consistency through all activities

  • Effectively identify KPIs and measure marketing tactics, optimize as needed

  • Positively represent Shaw’s culture and values when engaging with customers

Core Competencies:

  • Create Strategic Plan

  • Make Effective Decisions

  • Influence Others

  • Drive Results

  • Deliver Compelling Communication

  • Demonstrate Good Judgement

  • Build Trusting Relationships


  • Multitasking and managing complex workload ability

  • Agile mindset

  • Proven interpersonal and leadership skills

  • 4 year degree

  • 5+ years of marketing, communications, or relevant experience

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.