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Shaw Industries Inc Sr. COREtec Creative Manager in Dalton, Georgia

Job Title

Sr. COREtec Creative Manager

Position Overview

The COREtec Creative Manager i s responsible for leading and overseeing the creative vision and direction of the COREtec brand. This role involves managing a team of creative professionals, developing innovative concepts, and ensuring the consistent delivery of high-quality creative assets across various channels. The Creative Man a ger will collaborate with cross-functional teams to drive brand growth, enhance customer engagement, and elevate the overall visual identity of COREtec .


  • Develop and execute the creative vision and strategy for the COREtec brand, aligning with business objectives and target audience.

  • Lead and manage a team of creative professionals, including graphic designers, visual content managers, directors, copywriters, and other creative specialists.

  • Provide guidance and mentorship to the creative team, fostering a collaborative and innovative work environment.

  • Oversee the development and production of creative assets, including print and digital advertisements, packaging, brochures, website graphics, social media content, videos, and other marketing collateral.

  • Ensure brand consistency and adherence to brand guidelines across all creative outputs.

  • Collaborate with marketing, product, design , and sales teams to understand market trends, customer insights, and business goals, and translate them into impactful creative concepts.

  • Stay up to date with industry trends, design techniques, and emerging technologies to drive innovation and maintain a competitive edge.

  • Provide art direction and creative guidance to internal and external teams, ensuring that all creative work aligns with the brand vision and resonates with the target audience.

  • Conduct regular reviews and evaluations of creative assets to ensure they meet marketing objectives and drive brand engagement.


  • Bachelor's degree in graphic design, visual arts, marketing, or a related field.

  • Proven experience in a creative leadership role, preferably within the flooring or building materials industry.

  • Strong portfolio showcasing expertise in graphic design, branding, and creative direction.

  • Excellent leadership and team management skills, with the ability to inspire and motivate creative professionals.

  • Proficiency in design software and tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as video editing software.

  • In-depth understanding of brand development, visual identity, and storytelling principles.

  • Strategic and analytical mindset, with the ability to translate business objectives into creative strategies.

  • Excellent communication and presentation skills, with the ability to effectively articulate creative concepts and ideas.

    Competencies :

  • Create Strategic Plan

  • Coach and Develop Others

  • Demonstrate Strategic Influence

  • Lead Change

  • Delegate Authority

  • Build a Successful Team

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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