Job Information
Shaw Industries Inc Sr. Marketing Manager in Dalton, Georgia
Job Title
Sr. Marketing Manager
Position Overview
Philadelphia commercial aspires to be top-of-mind as the single source commercial flooring provider, we partner with dealers, end users and architectural and design firms to provide the right balance of design, speed and price. Our speed, breadth, value, service/ease of transaction enable clients to get the best design for their budget and timeline.
The Sr. Communications Manager is responsible for developing and creating compelling written content that effectively communicates the brand message, engages the target audience, and drives business objectives . This role shall provide strategic direction and leadership for a variety of Philadelphia Commercial marketing efforts including communications, segment & dealer support, sustainability, and overall brand strategy. The position involves collaborating with cross-functional teams and ensuring the delivery of high-quality copy across various channels and platforms. The Sr. Communications Manager leads the Graphic Design Manager and Communications & Digital Specialist to ensure alignment and consistency across all brand communications.
Responsibilities:
Actively support public relations efforts through garnering editorial coverage, award and recognition submittals, directory listings and other focused placements.
Partner with key business leaders and stakeholders throughout the enterprise to educate on Philadelphia Commercial initiatives, understand alignment opportunities, and drive results.
Serve as the liaison between the Shaw Learning Academy and Philadelphia Commercial brand representatives to ensure training goals are being executed through the training process
Manage Graphic Design Manager and Communications & Digital Specialist to ensure alignment and consistency across all branded materials including print and digital content, trade shows and events, training materials, marketing content and resources, with a keen responsibility in supporting the product launch process including photography/rendering coordination, training, photo packs, website, and other marketing materials to support a successful launch
Work closely with Digital Manager and web development team to track and report all statistical data around digital platforms such as social media, email campaigns and website(s). Also track, report and assist with website redesign and page build out.
Proof marketing materials to ensure consistent brand messaging and accuracy of information (including product specifications; presentations; tear sheets; etc.)
Participate in trade shows, conferences and other regional events, as needed.
Coordinate and communicate monthly marketing webinars and enrichments for the Philadelphia Commercial sales organization and customers.
Coordinate and execute the brand newsletter.
Other Requirements:
4-year degree, preference to journalism, communications or marketing
3-5 years experience in communications and strategy development and execution
Experience leading and/or working closely with creative agency/partner
Excellent communication, interpersonal, and relationship building skills.
Exceptional writing, editing and proofreading skills with a keen eye for detail and a strong command of grammar, punctuation and style
Creative thinking and the ability to generate innovative ideas and concepts.
Strong understanding of brand voice, tone, and storytelling principles.
Excellent communication and collaboration skills, with the ability to work effectively with cross functional teams and stakeholders.
Proficiency in using digital tools and platforms for content creation, such as content management systems, SEO tools and social media platform
Competencies:
Deliver Compelling Communications
Build Trusting Relationships
Drive Results
Initiate Action
Adapt & Change
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.
Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .
If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com